Comunicare » Why comunicare salute?
WHY COMUNICARE SALUTE?
The health care domain can be effectively responsive to a Business Theatre approach and especially to the Class Play techniques. They offer the opportunity to develop specific projects, performances and initiatives, finding the most appropriate method to represent a certain theme or content, launch a new product, or developing a performance for a specific aim.
Health care services, and the health sector in general, are dominated by scientific aspects and specialist skills, to the detriment of other equally important aspects like communication, relationships, effective relations management, emotions, empathy.
A tool like the class play can fill the gap between these two different "worlds".
An instrument to analyse and understand any critical points, as well as to stimulate reflection and the development of new techniques and strategies to improve communications in the "health" system.
The use of alternative communication tools can be very useful to face complex and delicate issues like health, disease and suffering in a "lighter" and less dramatic way. The use of irony and the organisation of playful activities (like theatre performances or videos) can help effectively face complicated issues with insight, in order to exorcise barriers and resistances.